How many times are we going to keep hearing the non-apology apology: "We are sorry if some were offended..."? I am so tired of it, it has become a cliche. When did the business world/lawyers decide this was the optimal legal response to customers? My blood boils every time I read it as it is the most disingenuous, calculated, shallow tripe you can trot out when you fuck up. What ever happened to just owning up to your mistakes? What exactly are the massive consequences between saying "We're sorry" and "We're sorry some were offended"? Is it liability, lack of character, "best practices", what?

Reading this is really awkward. And it's not awkward because it reveals some hidden truth, or because it's a good piece of writing that reflects on the issue it's tackling.

No, instead it's awkward because the gender dynamics are not reversible. At least, not in the manner that's intended here. You can't just take the circumstances that women face in tech fields, and switch around the pronouns and have the circumstances make sense, because doing so does not swap out the cultural contexts which reside in the reader's head (which is one of the critical points in the veil of ignorance thought experiment: http://en.wikipedia.org/wiki/Veil_of_ignorance ).

There are female dominated fields in which men are rare (nursing and dietetics to name two) and encounter all sort of social awkwardness due to being the minority. But the sorts of circumstances that guys face, while there are some correlations, are not analogous problems to the problems that women face in fields in which they are the minority. The oft cited thing keeping men out of nursing and dietetics are cultural things like the work not being "manly" enough, as opposed to facing sexual harassment and pejorative or demeaning behavior.