Pencil isn't designed to only work with Paper. Anyone who is interested in an SDK for Pencil should let us know what they are thinking about.

business AT fiftythree DOT com

Maybe I'm stupidly jaded, and it's one of the things that has steadily pushed me out of the Apple ecosystem, but this trend for overly emotional marketing of stuff, especially in the hipster end of the market, grates enormously. This is like a sort of tech-etsy.

It's got to the point I can't actually take products like this seriously without getting annoyed by them going on about artisanal wood carvings. Like the owning of the object itself is more important than what you're supposed to do with it . . .

"Pencil is the most natural and expressive tool for getting ideas on Paper"

I thought this would be some kind of parody at first...

>"artisanally crafted" (grammar)

Did an artisan craft it? No, it looks to me mass-manufactured to spec by someone or something who doesn't have a say in its design or the ability to individualize it. You mean "made of wood," but that's the most you can squeeze out. Please don't try to steal the thunder of actual artisans.

> "unique built-in eraser" > "unique sensor lets you flip Pencil to erase"

Yeah, the crappy Wacom knockoff I bought in 1998 had the same thing. Wacoms have the same thing. If you are like all the other, most popular, long-existing things, you are not a unique thing.

If they're delusional about this, what else are they delusional about? Why would I spend money to support hubris? Because I'll have some minor extension of my abilities within a double-walled garden?

Aim higher.

This is the ad: http://www.youtube.com/watch?v=gHGDN9-oFJE - be sure to have subtitles on (unless you understand Hindi).

One interesting observation about the ad: the search results that the girl deems to be good and informative are almost all Wikipedia hits. It's actually pretty similar to my situation: Google is basically a better Wikipedia searching tool than what Wikipedia provides.