I joined Facebook some ten years ago. It was pretty useless back then. Couldn't find anyone I know and the UI was fucking hideous. I deleted the account in less than a month and haven't looked back since. Recently I took a job as consultant for an art institution and part of the job is to oversee the use of their social media accounts. Facebook as a marketing venue seems lame. You get tons of traffic but very little loyalty. It just seems that users use Facebook pretty much as a photo gallery. They rarely click on anything and even when they do they visit the site for two minutes and then they leave. As an avid web user I loathe that behavior. It seems to me that fb is actually hurting Internet. They aggregate pretty much everything but their content isn't searchable, not even inside fb itself and they provide little to no value to web sites.