Once again, Apple is underestimating the average consumer's willingness to take the path of least resistance. Apple became very niche for graphics & layout artists back in the day and lost a market they could have owned. By trying to hold its customers hostage, they enabled IBM & Microsoft to become household names and the Apple name was "that other kind." They came back because they innovate, but innovation only stays innovative for so long.

They need to distinguish better between their "average Joe" and their "power user" products & strategies because "power user" products will sooner or later become "average Joe" products.

If they wish to limit themselves to a niche market then this move makes perfect sense. If they want volume and to continue market domination, they're repeating history and, regardless of how smart their executives are, I don't think they can pull if off because we don't live in that kind of a world.

I've been wanting an iPad and iPhone like you couldn't believe. But I'm patient and they made me nervous with their exclusive AT&T arrangement so I wanted to see what their next move was. I've been enjoying my Android phone very much. Looks like I'll be doing the same with whichever non-Apple tablet I choose. Too bad.