Back "in the day" game programmers and others were seen as largely disposable labor and did not even have their names listed in any sort of credits. This is what led directly to the creation of Activision. A handful of programmers (in very small teams) were responsible for the large majority of Atari's sales, but were receiving relatively meager wages, and not even receiving credit for their products.

So these 4 programmers started a new company - Active Television - Activision, where the people building the products being used received credit, alongside better compensation for such. And today, 40 years later, Atari is Atari while Activision is Activision. Of course the irony being that Activision has gradually become another metaphorical Atari meaning 40 years from now there will undoubtedly be some new name in here, but such is the cyclical nature of everything in society.