Agreed. This was a standard practice in adult and it got so out of hand, people signing up for a $2 day trial but their credit cards were getting banged for hundreds of dollars because they didn't scroll down past a whole windows worth of blank space to uncheck that "Sign me up for full memberships to these 3525 other sites too for $39.95/mo" pre-checked cross-sale, causing Visa and Master Card to actually step in and take action.
It's straight up scam-tactics.