This is why the Wired article seems a little exaggerated to me.
1) He will never be responsible for any of these claims from merchants ("seller beware")
2) Any major transaction would not go through since they'd pull a credit report and see his profile is frozen (I believe LifeLock just freezes credit for you on your behalf)
Given the above, it seems like this is a trade-off between the time spent getting this stuff off your credit report (I think you would just file an error with the bureau, but perhaps it's more involved), vs. the benefit gained by the marketing tactic.
"[...] Religion is the essential reason conservatives give more, and religious liberals are as generous as religious conservatives. Among the stingiest of the stingy are secular conservatives."
This latter group would presumably include most libertarians.
A bit further into the video, it says WalMart, eBay, Google, etc. all have these boxes installed. I'd be surprised if he's able to trick all of these companies into buying some fake technology.
I think he's referring to the sidebar, which is what I noticed right off the bat as well.
I disagree -- the sidebar looks and operates in a similar manner to Bing's. At the very least, they separate the categories of content just like Bing does (All results, images, videos, etc.).
My third thought is that I should stop making comparisons. They're just trying to organize the types of search in a way that's usable, and my first assumption shouldn't be that they just ripped it off of another site.
1) He will never be responsible for any of these claims from merchants ("seller beware") 2) Any major transaction would not go through since they'd pull a credit report and see his profile is frozen (I believe LifeLock just freezes credit for you on your behalf)
Given the above, it seems like this is a trade-off between the time spent getting this stuff off your credit report (I think you would just file an error with the bureau, but perhaps it's more involved), vs. the benefit gained by the marketing tactic.