> Couldn't agree more. I remember when I first started using Evernote, the FAQs specifically said "you can't share your notes, that's not the point". Now it's all social and businessy, but I just want an easy and private way to organise my stuff!

This[1] article makes the point that they realized they needed business users to make money, and they were trying to appeal to them.

[1] http://www.businessinsider.com.au/evernote-the-first-dead-un...