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This is interesting:

At this point you might be wondering how iWin ever expected to make money off of their originally business model. I wondered that for a long time too.

Here’s what I think: ... Most people probably quit long before they ever earned enough to get anything.

This is perfectly true from my knowledge of a sms quizzes where less than 1% of the people actually play the game (although 100% of them pay the subscriptions).



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