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Again, 37 signals like VoodooPC is just an exceptional example. That's why it is useful to look at aggregate numbers like the UVA/Darden study (I'm still trying to find an online copy for you guys) which tells you what the majority of successful entrepreneurs (who themselves are already a minority of entrepreneurs) do.

And the majority of successful entrepreneurs do not invest assets based on their perception of the magnitude of the opportunity but rather on their own idea of acceptable loss.

Stripped of the emotional mumbo-jumbo and romantic appeal of putting literally everything into an investment, the statistically successful position makes perfect sense.



Sounds sensible. If you do find that study, make sure to post it. I'd love to see all the conclusions they came to




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