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Yes but when would _that_ happen? Growth will slow down when: 1) Either they have captured almost all of the market 2) Or they have a better competitor which washes them away

Iff (1) happens, they will not go under as they will a 'large' bank and will most likely be 'too big to fail'.

And I don't think (2) is happening fast enough.



When your code is so brittle that you can't widen your target audience, you can't keep growing.

And it's not like there aren't plenty of examples of products that have enough competition that they grow the market but never saturate it.


2) I imagine this is what the politicking people are supposed to work on to gain an interest in the competition.


Like a bank :)




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