Actually I'm not sure he's right. (Completely at least.) It's definitely the FBI's job to worry about public safety. But I don't think it isn't Apple's job to sell public safety. As I see it, they sell whatever they choose to sell, as any business does, in the interest of making a profit. These days privacy has becoming a much bigger issue, and something that consumers will pay for. And from the way Apple pitches their products, it seems that they do sell safety.