If you went there alone, then you're not really the target customer.
Most customers come to Ikea with family or spouse. The store's design provides a space of reflection on the state of their own home against an unfolding sequence of idealized Scandinavian nuclear families. At the end of the pilgrimage, ample opportunity is provided to make amends with cheap impulse purchases.
Most customers come to Ikea with family or spouse. The store's design provides a space of reflection on the state of their own home against an unfolding sequence of idealized Scandinavian nuclear families. At the end of the pilgrimage, ample opportunity is provided to make amends with cheap impulse purchases.