As somebody with no dog in this fight, I cannot help but wonder if there's a correlation between PageRank and the rise of referring to text on a page as "Content", rather than, well, "An Article".
> If you want to describe a feeling of comfort and satisfaction, by all means say you are “content,” but using the word as a noun to describe publications and works of authorship adopts an attitude you might rather avoid: it treats them as a commodity whose purpose is to fill a box and make money. In effect, it disparages the works themselves. If you don't agree with that attitude, you can call them “works” or “publications.”
I think there may be a correlation between this negative phenomenon of gaming pagerank and referring to articles and pictures as "content", as if they were second-class citizens of the web.
I guess my reaction is such that the term "Content" relegates an article (or a slide deck) to being a unit of commerce, rather than a summary of thought (or of emotion).