I think the main reason Uber "won" is because starting off with the black cars was a much more effective launch approach. As everyone knows, 2 sided marketplaces are very difficult to build. Uber solved this by stocking one side with a pre-existing, semi-organized group of providers. After hooking all the riders, UberX became much easier.
I think the main reason Uber "won" is because starting off with the black cars was a much more effective launch approach. As everyone knows, 2 sided marketplaces are very difficult to build. Uber solved this by stocking one side with a pre-existing, semi-organized group of providers.
That's a very astute observation.
Anyone have any ideas of other markets(or potential markets) where such an approach could be translated?
Coupled with Uber's more aggressive practices.