Agreed, I also take issue with "Safer than cigarettes"; we know a lot more about cigarettes/tobacco than e-cigarettes. It's true that cigarettes have a large buffet of unsafe chemicals, but it's clear that e-cigarettes have widely varied chemicals from brand to brand with little transparency as to what they are. I feel it's more appropriate to say "Safer than cigarettes, we think". The Popcorn Lung situation comes to mind. Buyer/user beware.