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> The only mystery to me was why Intel never just sucked it up and made a low-margin x86 chip to compete directly with ARM.

High-margin addiction is typically deeply embedded in a company's culture. Every manager who is accountable for revenue is keenly aware of the incentives of toeing the high-margin-culture line. As a result, you have low-margin products and ideas killed off by mid-level managers. For big companies, there is no choice: you either get lucky with high-margin addiction, or you die.



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