Google is the starting point on the internet for many users, Xobni is not. And, in any case, it's not a fair comparison.
That said, Xobni is a kick-ass product as a plugin for outlook and can be extended to the web ala plaxo and integrated as an overlay with any other social network.
In a more generic sense, the next google will probably not be the one everyone talks about, it would be the one people start using -- anyone remembers how people started switching from altavista to google?
> ... integrated as an overlay with any other social network.
I think that the killer idea here is the "natural" social network. Email, IM, etc., are all used to communicate already. Adding analytics on top of that is genius, and really cool. The search is meh (see OSX's Spotlight), but the stats are sweet.
Google is not the starting point for many. Search is, and Google happens to be the leader in Search.. And i bet you Email is more a starting point than Search is. If Xobni established itself as a leader in this segment they have created through Email, then they can definitely be the starting point and maybe as big as Google one day......
Google is the starting point on the internet for many users, Xobni is not. And, in any case, it's not a fair comparison.
That said, Xobni is a kick-ass product as a plugin for outlook and can be extended to the web ala plaxo and integrated as an overlay with any other social network.
In a more generic sense, the next google will probably not be the one everyone talks about, it would be the one people start using -- anyone remembers how people started switching from altavista to google?