I launched a suite of farm business software tools 3 weeks ago at http://harvestprofit.com. 8 customers and approx $8k ARR so far.
Price point is high enough where it's not likely a quick purchase but too low for an inside sales team. I'm working hard on content marketing to build trust in the market place to drive user growth while keeping my team small (just me so far)
I've been collecting emails for 9 months, primarily by spending $3k on Facebook ads to send traffic to blog posts. 1,500 emails so far.
My acquisition process right now is a "call me to sign up" after showing prospects a demo video. Not ideal. I'm working on making the app (filled with a model farm's data) live for users to test for a couple days (gated behind an email opt-in) and then allow them to sign up online. We'll see!
Price point is high enough where it's not likely a quick purchase but too low for an inside sales team. I'm working hard on content marketing to build trust in the market place to drive user growth while keeping my team small (just me so far)