This is going to sound a little pat, but if that's what you like in marketing, you're probably not alone. You could probably do well to try that exact set of behaviors on other people, with the outcome in the back of your mind, "will this person pay me to solve the problem I am talking with them about?"
If yes, then that's it, you're done. Take the money, give 'em the thing, and do it again. :)
For books, for getting a start in marketing, I like "Guerrilla marketing in 30 days".
Biggest shift, though, is just mindset; going out and talking to people again and again until you learn what matters to them. It takes a lot of time, and when you're not used to it, it feels like it takes way more time than you're actually putting into it. Eventually you do learn, this is what these people have in common (they're members of some industry, field, hobby, affinity group), this is where they go (online, offline, in-town, conferences), this is how they like to be marketed to (online ads, postcards, in-person events, etc). Just takes time and effort, more than anything. Pretend you're learning a language, and assume it'll take that long to get conversational. :)
If yes, then that's it, you're done. Take the money, give 'em the thing, and do it again. :)
For books, for getting a start in marketing, I like "Guerrilla marketing in 30 days".
Biggest shift, though, is just mindset; going out and talking to people again and again until you learn what matters to them. It takes a lot of time, and when you're not used to it, it feels like it takes way more time than you're actually putting into it. Eventually you do learn, this is what these people have in common (they're members of some industry, field, hobby, affinity group), this is where they go (online, offline, in-town, conferences), this is how they like to be marketed to (online ads, postcards, in-person events, etc). Just takes time and effort, more than anything. Pretend you're learning a language, and assume it'll take that long to get conversational. :)