But the success was because of the hype, not because of Facebook. We could have pulled this off on other platforms as well, we were 3 times in the news.
But the success isn't as big as it should have been. We paid pennies and had something. But I wouldn't want to know how much we should pay when I'm an actual business and trying to get some traction through Facebook
One thing I have learned in SEM and paid social -- it's difficult to extrapolate experience across projects.
I've had projects, appeared nearly identical, similar ad copy, targeting, etc. One was wildly successful, one was a flop. Going in, I remember assuming the second would be a big success, but it absolutely wasn't.
There is no should, there is only what happened. It's very difficult to project with sufficient accuracy, the variance swamps all.
But the success was because of the hype, not because of Facebook. We could have pulled this off on other platforms as well, we were 3 times in the news.
But the success isn't as big as it should have been. We paid pennies and had something. But I wouldn't want to know how much we should pay when I'm an actual business and trying to get some traction through Facebook