I meant in the sense that I have to look at the ads, and if one ad network is particularly obnoxious, I'd like developers to have alternatives to put in their apps.
But in the sense you're talking about - if you care about someone buying your "mined personality profile", wouldn't you rather have 10 incomplete profiles out there than 1 really accurate one?
No, I would not rather have information about where I was every hour of the day scattered around ten different places. I would much rather it be at only one place, especially if that place already has my credit card info.