The only thing I could honestly see myself using this for is reading. I don't see much use for VR outside gaming. The movie going experience is already pleasant enough that i don't really see myself transferring from that model. Home watching movies is always a semi-social experience for me as well, but I feel as though putting on this mask, and having to coordinate with your partner when to start the movie, kind of takes away the whole point of watching a movie. From a business perspective VR is way to obvious of a field for any one company to get a strong hold on one corner of the market. It will take some serious technology or innovation to break through and i've sat here for the last 20 minutes trying to think what that would look like and I can't come up with a single idea besides maybe having a patented solution to the motion sickness problem. Even then, it's highly unlikely that one company will win out in this market like apple did with the iphone. That being said, i'm glad google is creating competition in this space, even though i believe it will end in a net loss. Making the platform depedent on a new phone might be good for the phone, but i think they are ensuring that the plateform itself loses. Maybe if they made the field of vision adjustable, so that every phone could be used with it, this VR would have a much larger market. Also, they could still push their new phone by saying " You think the VR experience is great with your iPhone? try this new phone that is specifically built for the VR, oh, and by the way, it's much better than the iPhone in all these areas, why not give it a shot?"