It's a shame the author didn't frame this article differently by strictly focusing on how to cross compile a simple rust app on macOS and Windows. The focus on "scripting" seems to have really brought out the negativity in people here. I definitely learned something, I had no idea I could compile a Windows binary from my Mac.
The author here: I agree with your assessment. Apparently the scare quotes didn't convey my intent: it's easy to do something (including cross-platform) where I normally would have used a traditional scripting language, and the portability is nice. ¯\_(ツ)_/¯
