This is the kind of thing that Democrats should have been talking about during the election. Republicans are for the most part anti-consumer but they do a good job of framing it as good for business. But everyone has a story of Comcast ripping them off, Democrats should talk more about how good for business really means bad for you.
Thing is, I don't think people (of any partisan stripe) like to think of their main role in the economy as being consumers, even if it's an accurate description of >=90% of us. After all, most Americans are just temporarily embarrassed entrepreneurs.