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The article mentions two industries that Apple might pivot into: wearables and transportation.

But I don't think Apple's industry focus will ever shift.

Rather their/our definition of what 'personal computing' means will continue to evolve as the technology does.

An iPhone is a personal computer. An Apple Watch wants to be a personal computer. Apple won't ever stop being a personal computer company.

It's just that some day, a personal computer will be precisely that: a computer inside a person, integrated as software and hardware. A human iOS.

Surely that is the ultimate endgoal, and not an aluminum car (with a charge point under its chasis) that can talk.



Using your own logic, why couldn't an autonomous vehicle be a personal computer? The basic function of would be transportation, but what it would do better is integration with other Apple products and computing while on the move. I just don't see transportation and personal computing as being mutually exclusive.


Apple is going nowhere in automotive. Nor should they try. The profit margins are much, much lower than Apple is used to.


Mobile phones have negative margins. Unless you're Apple.




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