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At my company (not SpotHero) we literally call them Support Heroes. And they have done some truly heroic things for our customers. Some of the stories can be truly emotional.

Going a step further, as someone in marketing I suspect they are likely one of our company's larger contributors to the value and awareness of our brand. It is very hard to quantify, but I don't think there is a single person I work with who wouldn't agree that they add value and are not a cost center.



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