Certainly it is possible to succeed there, but I think many manufacturers are already far ahead of the average software shop in terms of automation.
Absolutely true. And this is why I was very specific about picking a high end niche, and using tons of jigs, etc.
If you try to make rocking chairs, or cabinets, or whatever, you're going to be undercut by people in Malaysia, or huge factories in North Carolina.
You need something where there is a LOT of complexity AND a relatively small market, both to serve as walls to market entrants.
You normally can't build a big business on any of those niches, but it may be enough to sustain a single-person shop.
Certainly it is possible to succeed there, but I think many manufacturers are already far ahead of the average software shop in terms of automation.