For what it is worth, judging from CES this year the first round in the VR war was won by the Vive and GearVR. There were zero Rift demos that I could find. Of the two, the GearVR was better even though it lacked controls, the Vive hardware just just on the wrong side of crappy and the fuzzy muddy pictures I saw were a big dealbreaker, especially when compared to the GearVR.

That said, GearVR suffered from overheating the phone and crapping out.