I'm pleasantly surprised how Facebook openly admits that this project is a complete failure. I hear almost daily whitewashed NLP results from other companies.
What would a smashing success look like to Facebook?
Tinfoil hat on: a smashing success for them is controlling everyones online life.
See: the Whatsapp acquisition - burning a double digit number of billions on a profitable platform just to remove their one source of income and USP so as to get even more juicy metadata and eyeballs.
(Yes, I was a huge fan of Whatsapp. Yes, so much that I expected them to manage to stay true to their ideals after the acquisition.
Yes, I tried to believe Facebook actually just wanted a part in what Whatsapp was about to become.