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I'm pleasantly surprised how Facebook openly admits that this project is a complete failure. I hear almost daily whitewashed NLP results from other companies.


Have they ever said how they would define success? What would a smashing success look like to Facebook? Is it mostly about revenue?


What would a smashing success look like to Facebook?

Tinfoil hat on: a smashing success for them is controlling everyones online life.

See: the Whatsapp acquisition - burning a double digit number of billions on a profitable platform just to remove their one source of income and USP so as to get even more juicy metadata and eyeballs.

(Yes, I was a huge fan of Whatsapp. Yes, so much that I expected them to manage to stay true to their ideals after the acquisition.

Yes, I tried to believe Facebook actually just wanted a part in what Whatsapp was about to become.

Fool me once something something )


After FB and Oculus, MS and Minecraft it should be clear that these companies only acquire for control.




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