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> What's weirder to me is that it seemed like they were going with my proposed route for a pretty long time and only recently starting providing dopey answers.

I feel like the article addresses this. Google has basically two different products that produce those top of the page, set-aside answers. One is "Knowledge Graph", which basically does what you are suggesting - grabs straightforward answers to simple questions from Wikipedia and similar. The second is "featured snippets", which is the one causing the outrages that the article highlights.



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