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I love reading paragraphs like this:

The global market for AR products will surge 80 percent to $165 billion by 2024, according to researcher Global Market Insights. But Apple really has no choice, says Gene Munster, a founding partner at Loup Ventures who covered the company for many years as an analyst. Over time, Munster says, AR devices will replace the iPhone.

Oh, OK. Glad we've got all that sorted.



It's 2017, and e-books didn't replaces paper books, tablets didn't replace textbooks or laptops, gamers still use their PCs (it's not dead!), and consoles are still a thing despite the popularity of mobile games.


It's 2017, e-books have hugely affected the paper book market, tablets have hugely affected the textbook and laptop markets. PCs are no longer a growing as a market and are actually shrinking a bit. Consoles aren't as lucrative as they used to be because of the popularity of mobile gaming.

Anyone in this industry who doesn't try to look ahead will be caught with their pants down. The byline:

> CEO Tim Cook is betting on augmented reality, a cousin of VR that he believes will keep his company on top and may even supplant the iPhone.

This is a completely reasonable statement in that context, it isn't as strong as Munster's quote above, but it probably wasn't meant to be that strong anyways.


Gene Munster, of course, is uniquely talented at predicting what Apple is going to do:

https://9to5mac.com/2011/10/24/analysts-apple-prototyping-te...

https://9to5mac.com/2015/05/19/munster-apple-television-retr...


Someone please explain to reporters that the universe isn't zero sum.


That's kind of equivocating on "replace". The old tech hasn't been eliminated, but for many people it has been replaced. That is, it's been displaced.


I wonder where all these "billions of billions" IoT devices from the last "next big thing" went as had been forecasted for ~5 years now.


Gone with the watch. That's what happens when random analysts and the media hop onto a "trend" before it even exists or has proven itself.


At least they don't have to read the entrails of animals, like the ancient folks did. I guess, we can call that progress.




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