I hadn't heard about the Zuckerberg's claim about authenticity on Facebook was surrounded by fraudulent ads. That's hilarious.
Also, I've never thought about it before but I think the writer's claim that modern ads are really direct response marketing is right on. There is a difference.
It's not even that surprising. Most of the major news sites are stuffed full of ads that look like fake news articles these days. They probably have the sense to turn them off on articles about fake news, but otherwise they don't care. You just don't hear about it as much because news sites don't generally criticise their fellow news sites in the same way they do sites like Facebook and YouTube that are a threat to their entire industry.
Also, I've never thought about it before but I think the writer's claim that modern ads are really direct response marketing is right on. There is a difference.