Story aside, a few days back there was an article, http://news.ycombinator.com/item?id=1424893, on how the NYT would ban the word "twitter" from usage by their writers. Nevertheless, the author uses the word "googled" (page 3). And that is part of the beauty of the English language - new words and new meanings. No doubt, the "ban" will be lifted within a year or two.