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Uh, access to new information? Geeks are especially vulnerable. Or not, because just think about how many people just constantly scroll Facebook, instagram, twitter and whatever.

Humans like to feel connected, like to know interesting things, and like to feel engaged, and so on. And this little magic box pumps a lot of reward for just a few tiny taps. Just a swipe, and new shiny spectacle things happen, woo! One more swipe!

And you see other humans on Facebook. For some people that's addictive. For others learning about new gadgets, for some simply learning (duolingo, coursera, audiobooks), or checking the news, or reading a book, just one more page while I wait for someone to go back for something in the shop/car, etc.



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