I think it could be more nuanced than that. You could trade that possible future value for good PR and public image, especially if you are fighting a lot of bad PR because of people's worries about that data. Putting a clause in without letting anyone know about it would be destroying the value, but if you attempt to capitalize the on public perception of the move I think it would be really hard to make a case that it was irresponsible without some corroborating evidence that nobody thought it would help.