- Keep your product really simple. The more complex it is, the more you need to teach and sell. If your product does one thing well and can communicate its value clearly on a homepage, it requires a lot less work from you.
- Tactically: you don't need to respond to emails M-F 9-5. Yes, that's when many B2B customers are working, but they don't know what timezone you are in, and it's not uncommon to have a delay in answering emails. Just be sure to answer emails before work and after work.
- Create lots of FAQs (using https://helpsite.io – shameless plug) so you aren't answering the same questions over and over.
- (Actually you'll still have to answer many of those questions, but at least you'll have a quick link you can send them)
- Focus more on inbound marketing (creating blog posts, SEO, AdWords, etc.) rather than outbound sales, which requires a much higher amount of active work that you can't do with a full-time job.
- Tactically: you don't need to respond to emails M-F 9-5. Yes, that's when many B2B customers are working, but they don't know what timezone you are in, and it's not uncommon to have a delay in answering emails. Just be sure to answer emails before work and after work.
- Create lots of FAQs (using https://helpsite.io – shameless plug) so you aren't answering the same questions over and over. - (Actually you'll still have to answer many of those questions, but at least you'll have a quick link you can send them)
- Focus more on inbound marketing (creating blog posts, SEO, AdWords, etc.) rather than outbound sales, which requires a much higher amount of active work that you can't do with a full-time job.