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It's a great space. It costs about 100 bucks to make one and they sell it for 1k.


I didn't check the others but Casper and Leeza are twice the cost as a Tuft and Needle now. It's interesting to see how much they're raising prices with so many competitors and little to no differentiation. It must mean if you walk into a mattress store, you're paying well over the $1k.




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