From observing the hostility towards advertising on the web grow and become mainstream through the adoption of ad blockers, and ad-driven sites (like Youtube) seeming more and more desperate to actually find profitability through advertising. It seems to me that we're approaching a watershed where advertising on the web just stops being effective.

And at least, on the web, sites can enforce some degree of control over content and have a monetization strategy in place. With a decentralized platform, it's more difficult to integrate and guarantee the efficacy of advertising because it's more difficult to control the platform and user experience.

I use ad-blockers to prevent arbitrary parties from running arbitrary code on my computer. Not because I detest seeing a 5-10 second ad every 20-60m worth of videos or seeing a small text block or banner ad or sponsor list off to the side.

People use adblockers not only to block unauthorized code but because advertising has become an avenue for fingerprinting and tracking, and thus, longterm, a tool of socioeconomic oppression. People are also fed up with ridiculous loading times and payload size.

I have no problem with the way certain hosts choose to conduct advertising on their websites and I try not to block advertising on their websites.

There will be stability one day in the form of a truce between advertisers and end users, where lightweight, self-hosted static content that isn't fetched remotely clientside or laden with scripts will find a way to make money in the general market again.