I think all comments so far have missed the point. So called "net neutrality" is really just a big government handout to Google, Facebook, Amazon and others who want a free ride on the infrastructure built over decades by private company investments of billions of dollars. Putting a chokehold on the telcos has made it so these large companies don't have to make similar investments and put large infrastructure assets on their balance sheets that would depress their stock prices dramatically. If Google, FB, etc. want a free rider internet, they can go pay for it themselves. All of these companies have enough cash on hand to make the investment right now if they wanted to -- it would just make the billionaire ceos a lot less wealthy. I'm surprised nobody has pointed this out yet.
You have it backwards. These companies can benefit financially from the repeal. But that's short-sighted, and they know it. Innovation will suffer without Net Neutrality, and these companies are more worried about that long-tail loss than any short-term windfall that this would cause.