I think it's also kind of an effect that humans don't have an intuitive grasp of big numbers. Add to that the effect that humans think more about what they can imagine. You can kind imagine spending $200 on newspaper in your everyday life. You seldom make $100,000 decisions. Big one-time transactiosn seem intuitively less impactful than many smaller ones.

As Programmers we deal with numbers a lot more often, so this effect is minimized. But still there.