As long as your are not serving visually intrusive ads you can still track the shit out of users [1] under the Better Ads Standards [1]. If you are annoyed by flashing ads this is an improvement, if you are concerned about your privacy this does not really help at all. Sure, Chrome will seemingly also block trackers as some kind of side effect when blocking visually intrusive ads but just make your ads pass the visual standards and you are back in tracking business.

[1] Unless I failed to find the relevant rules.

[2] https://www.betterads.org/standards/