A service like this should really be integrated into every desktop "shell" and configurable for various storage back-ends like FTP, WebDAV or Subversion.

Every desktop I work at has a link to an FTP folder on my site where I keep various shared data. I also have ~/svn folder where I keep data I need versioning for (not code). I wouldn't pay anyone money for what I already have but I would acquire DropBox if I were Apple or Microsoft and integrated it into Explorer/Finder.

Appears to be Windows-only. Dropbox is a better name.

Syncplicity, those four consecutive consanants make my brain hurt a little bit.

I second dropbox naming. Simplicitus Prime.

<- SimplSync ->

I realize simp|sync has 4 consecutive consants too, but it alliterates awfully nice.