>According to MarketingWeek, Mark Pritchard of P&G had this to say on Thursday: “If entrepreneurs can buy digital media, why can’t the brand team on Tide, Dawn and Crest be entrepreneurs and do the same? They can, and they will.”
The big question here is, were the famous Super Bowl "Tide Ads" created by the Tide brand team, or an external consultant!?!?
Maybe P&G are emboldened to publicly speak out due to the success of that campaign?
The big question here is, were the famous Super Bowl "Tide Ads" created by the Tide brand team, or an external consultant!?!?
Maybe P&G are emboldened to publicly speak out due to the success of that campaign?