The German law was targeted only at news aggregators. The legal text of the proposed EU version has no such limitation.
As for clear (ahem) statements who this is actually aimed at -- here's Commissioner Oettinger, who was responsible for the first edition of this proposal:
"If we don't act now, there will be fewer and fewer news articles to link to." "Even iPhone, tablets and Facebook are offering news feeds nowadays. We want to strengthen publishers not least in relation to these new providers"
Translated from German https://twitter.com/GOettingerEU/status/772785182550159360
As for clear (ahem) statements who this is actually aimed at -- here's Commissioner Oettinger, who was responsible for the first edition of this proposal:
"If we don't act now, there will be fewer and fewer news articles to link to." "Even iPhone, tablets and Facebook are offering news feeds nowadays. We want to strengthen publishers not least in relation to these new providers" Translated from German https://twitter.com/GOettingerEU/status/772785182550159360