This is going to be an increasingly common realization, especially in Silicon Valley. Which got way too caught up in the idea that everything was making The World a Better Place.

But Zynga and Facebook are like fast food companies.

This realization started really kicking in with Free to Play mobile games a few years ago (also mostly here in the Bay Area). I worked in F2P early on, left and moved to a non-F2P company. One of the most common things we heard from interviewees is that they were looking to get out of the F2P side of the games industry.