I agree, though 'different purpose' might even be understating it a bit. While impressive, New Shepard is really just a small-scale test vehicle, designed to do exactly what you see here and nothing more; it goes straight up and comes straight down; it can't get anywhere near orbital altitude or orbital speed - on the latter, it maxes out around 2000 mph, which is about 15,000 mph short of orbital velocity.
I don't want to minimize what Blue Origin is doing here; they've got a good test vehicle, smart people, lots of funding, and ambitious plans, and they will no doubt be very successful, but what SpaceX does with the Falcon 9 on a regular basis is orders of magnitude more difficult and impressive.
I don't want to minimize what Blue Origin is doing here; they've got a good test vehicle, smart people, lots of funding, and ambitious plans, and they will no doubt be very successful, but what SpaceX does with the Falcon 9 on a regular basis is orders of magnitude more difficult and impressive.