I agree they are burying the hell out of it, but as it stands licenses for 1Password 7 (which is still in beta on Mac & Windows) can only be purchased from within the client, as they want to test the order flow which was rebuilt in this version.
The Windows version of 1Password 7 still can’t be licensed, they haven’t built that part yet. The Mac version however can be purchased, and if you plan on sticking with it I would do so now, as the price will be much higher in the near future. Right now it’s being offered at 50% off.
I just went through this - there's a tiny "downloads" link at the bottom of their page that takes you to https://1password.com/downloads/
I just went through this. Install v7, open it, unlock your vault, and it'll prompt you to try a subscription, with a tiny option below to just buy a license.
The Windows version of 1Password 7 still can’t be licensed, they haven’t built that part yet. The Mac version however can be purchased, and if you plan on sticking with it I would do so now, as the price will be much higher in the near future. Right now it’s being offered at 50% off.