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I think that it had less to do with apple and more to do with steve jobs. I can't think of any product from Apple after Steve Jobs died, that had any mass market effect. Either with new product or evolution of the existing product. They are still riding the Steve Jobs high.


The company has a long history and for much of that history Steve Jobs didn't hit the note either. They're still riding the brand definitely.

I think what Steve Jobs said about focus is important though. The company needs to focus on it's core strengths and innovate in these markets. http://www.casestudyinc.com/apples-four-quadrant-product-gri...


The watch was pure jony ives and it’s the best selling watch in the world.




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