> I’ve been waiting eagerly for their cultural identity to emerge and express itself with authentic art, music, film, etc.

I think it's already happening/happened, it's just not as easy to see and commodify because media is not being funneled through a few mediums. I don't think we'll ever see these large generational "identities" like we did pre-internet and especially pre-social-media. I predict that from now on the defining identity trait is that there is no defining trait. You can choose one identity from the many pre-existing ones or create your own, then find your community online to make you feel good about your choice.

I also enjoyed the article. Not perfect but hey, it's fostering discussion. I'm actually more interested in their authenticity article, which I will read next